I Hate Coding…

with trend of using blackberry in Indonesia, i come to above question…is it worth to be a blackberry operator ?

well i don’t really have a data on how much an operator need to invenst to their system to be able to implement blackberry system, i also don’t have data on how much the operator gives RIM for service royalty. but for sure it must bu not cheap…

now let’s try to take a look on operator side :
+ how much monthly investment paid by subcribers to have unlimited access to the internet ? i predict around Rp 180k
+ how many users use blackberry services ? i believe it is around 100k subs (Indosat state they have araund 80k subs)
+ so let’s calculate the rough revenue, Rp 180.000 x 100.000 = Rp 18.000.000.000 / month a very small reveneu for an operator, let’s also not to forget that from that revenue operator still need to share this with RIM for the royalty

so is it worth to be a blackberry operator ?
+ well if you see that from the revenue side, of course not…
+ but if you see it from other side which is brand image, i would say YES it really worth it especially if you are CDMA operator since no CDMA operator in Indonesia that have implement Blackberry services. so to capture public attention, become first CDMA operator that implement Blackberry services will create a WOW effect in market thus will increase the brand awareness for that operator

how about market in Indonesia ?
as  Indonesia is islands country where in certain area communication is still a problem i would say for the next 5 years most of the subs will come from big cities only such as : Jakarta, Surabaya, Palembang, Medan, Jogja, Bandung, etc…

how long will it take to make Indonesian people aware with and use data services ?
+ i would say 15 – 20 years…10 years is the optimistic prediction…

sudah pernah liat branding XL yang baru ? gak baru2 amat sih tapi menurut gw cara yang mereka lakukan bener2 inovatif. outlet tidak hanya ditawarkan uang saja (aspek materi) supaya mau memajang banner mereka tapi sudah mulai masuk ke aspek psikologis. caranya ? coba perhatiin branding (banner) XL ini…

seperti yang bisa diliat banner XL memasukkan foto pemilik outlet interesting approach, laen daripada yang laen. dan sejauh ini baru XL yang melakukan ini.

yah secara biaya tentu saja biaya pembuatan banner akan menjadi lebih tinggi dari yang biasa tapi yang perlu diperhatikan adalah aspek psikologis dari banner ini. di tengah ketatnya persaingan antar operator, turun menurunkan banner adalah hal biasa antara satu operator dengan operator lainnya. Tidak jarang operator memberikan insentif agar outletnya mau di full branding.
Fenomena ini bisa dibaca dengan baik oleh XL dan solusi mereka pun simple untuk mencegah banner yang telah mereka pasang diturunkan oleh operator lain yaitu :

memasukkan foto pemilik outlet di banner tersebut

hasilnya ?

pemiliki toko akan menolak ketika banner XL yang ada foto dirinya itu diturunkan untuk diganti dengan banner operator lain yang tidak ada fotonya (walau mungkin dengan imbalan uang).

menarik bukan pendekatan XL ini ? uang yang dikeluarkan sedikit lebih banyak tapi efek yang ditimbulkan jauh lebih bagus

have you ever questioning this question ?

how many operators in indonesia ?
which operator that have most popularity in indonesia ?
how to measure popularity using WWW ?

well if you have those questions then you must read my presentation* : Indonesian Operators Popularity in WWW for the answers.

For this analysis i use three web services : Google, Google Labs, Alexa and Wikipedia. Some of the analysis results about popularity will be shown here. Here are some of the results :

GSM OPERATORS POPULARITY

CDMA OPERATORS POPULARITY

ALL OPERATORS POPULARITY

TRENDS FOR GSM

TRENDS FOR CDMA

*Please mention that this research was completely based on my personal opinions.